ABOUT
Watchmen Security is a California-based security company that reached out to me at its launch. The owner wanted a friendly, approachable explainer video that would show how his company's services protect clients' properties and highlight the easy process of hiring them.
Role
Watchmen Security tasked me with a comprehensive production that included writing the commercial, crafting illustrations, and animating alongside a second animator. I believed that creating a cohesive visual style—combining law enforcement colors with the clean, professional aesthetic of a corporate explainer—would deliver the perfect blend of professionalism and public service that Watchmen Security sought.
Results
Watchmen Security used the commercial launch as both an educational sales tool and a warm, informational greeting for potential new customers. This video campaign directly contributed to securing several new clients for the company.
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